We're a 100% New Zealand owned and operated company, started by a vet who was passionate about pets enjoying the best possible lives, fueled by the best possible natural nutrition. And we're on a mission to improve the life of every cat and dog by helping owners feed what's best for their pet's breed and life stage need.

We're recognised as experts, with an evidence-based, scientific approach to feeding New Zealand grown, traceable, 100% natural, raw food. Our trained experienced teams operate from 12 stores across the North Island, and online, offering a wide range of products and personalised advice - that pets and owners lap up.


We talk with every customer about the health and gut function of their pet (or pets). Each is different. Raw Essentials feeding plans are worked out based on weight, age, activity levels and condition. While each is individually tailored, they're all based around the same well-tested and proven process:

  • Remove: Remove inflammatory triggers (dietary, lifestyle & environment)
  • Repair: Repair the gut if it's not functioning as it should (this may include our Gut Healing protocols and supplements if necessary)
  • Replace: Replace with a species appropriate raw food diet, including minced mixes, meaty bones, green tripe. organs and fillets.


We realise changing food habits is not always easy, it takes commitment (and cats, in particular, can be fussy!), but we've been around for over a decade, and our expert team (and a whole nationwide network of attuned vets and customers) have seen and experienced the remarkable results of our feeding plans.

At the same time, we know our customers being more eco-friendly and thousands of New Zealand pets are going strong. Check our some of our favourite success stories on Your Stories.


Come into one of our conveniently located stores - or contact us online. We'll quiz you about your pet's health and eating personality - then we'll develop their individual feeding plan. We'll monitor their progress weekly until you and your pet get the hang of it.

Once you're up and running, we're always here to listen, answer your questions and adjust your pets diet accordingly. Ask us anything... we like to help and we love seeing your pet in-store, too!


You have no items in your cart, add some on the products page.